Your social media,handled.
Each piece is labeled with what it was made for. AI people are labeled as AI.
Formats we make
Our work, by format.
Films, ads, carousels and App Store screens made for our own products and accounts, plus our AI hook library. Each piece says which.
A mix of every format, each labeled with the product it was made for.
More of our work
Dwindl, AI‑generated
AI creator
Dwindl, AI‑generated
AI creator
Dwindl, AI‑generated
AI creator
Dwindl, AI‑generated
Dwindl, AI‑generated
Dwindl, AI‑generatedEvery piece was made for a product or account we own (EzSocial, Dwindl, Leaddit, Emily Whitmore, @OmriBuilds and Omri's YouTube) or comes from the AI hook library we generated. AI-generated people are labeled on every piece, and on-screen figures in the EzSocial film are illustrative.
Request a callFor teams with a product people use
Built for established tech companies whose marketing team has more ideas than hands.
SaaS
Software with launches, features and real problems worth showing.
From our own work: Leaddit and EzSocial
Marketplaces
Platforms that need to speak to buyers and sellers in the same feed.
iOS and mobile apps
Apps that grow through short video, App Store pages and paid social.
From our own work: Dwindl
A good fit if
- You have a marketing team and a product people already use.
- You want more video and steadier posting, with your team signing off on each post.
- Your team wants to decide what goes out without spending its week producing it.
Probably not a fit if
- You want guaranteed follower or view numbers.
- You want someone to log in as you and post.
- You are looking for scheduling software, not a service.
Planned, made and ready for your approval
The mix is set on the call and written into your proposal. These are the kinds of work we make, not a fixed package.
A monthly content plan
The month's posts, themes and launch moments on one calendar, shared with you before production starts.
Short-form video
Product films, presenter ads and Reels, cut for each platform's feed.
Hooks to test
Several openings for the same idea, so your team can test them against each other.
Carousels and stills
Multi-slide posts and single images that explain a feature, a use case or an idea.
Posts in your voice
Captions, LinkedIn posts and long-form articles, written from your product notes, past posts and brand guide.
Posting, platform by platform
We schedule Instagram posts after you approve them. For TikTok and LinkedIn, you get the approved files and captions to post natively.
The screens in these tiles are illustrations. The clips and slides inside them are our own labeled work.
Request, call, proposal, then the work
Two of the four steps wait on your yes: the proposal and every post.
Send a request
Tell us about your product, your team and the accounts you run.
Talk it through on a call
We learn your product, audience and goals. You see more of our work and ask anything.
Get a written proposal
Scope, formats and price in writing. Nothing starts until you accept it.
Plan, make, approve
Each month we send the plan, then the posts, for your review.
Nothing is scheduled or handed over until you approve it.
Tell us what you're shipping next.
Send a short request. We reply by email to set up a call.
No payment details needed.
What we made, product by product
Three products we build and the accounts we run. For each: what it is, what we made and where you can see it.
Dwindl, our iOS weight-loss app
- The product
- An iPhone app for people losing weight.
- What we made
- An illustrated Meta ad, an ad with an AI presenter, a test ad with an AI-generated creator, and five App Store screenshots.
- Where you can see it
- The illustrated ad ran on Meta, and the screenshots were made for Dwindl's App Store page.
We show what we made and where you can see it, not performance numbers.
AI where it helps. Labeled every time.
We use AI creators, presenters and voices to make more versions of an idea, and your team approves every post before it is scheduled or handed over.
Same opener, different face
One hook direction generated with different AI creators, so you can test the face as well as the caption.
Labeled as AI
We label AI people and presenters as AI. If you want some or all of your content made without AI people, say so on the call and we write it into your scope.
People in the loop
For your account, workflows make first drafts, we review and edit them, and your team approves them.
Same opener, different face
1 of 2
Every person in these clips is AI-generated.
Three rules we don't bend
They are built into how we work and into the software we plan, approve and schedule with.
You approve every post
Each post waits in an approval queue. Nothing is scheduled or handed over until someone on your team approves it.
Scope agreed in writing
Before any work starts, you get a written proposal with scope and price. Nothing starts until you accept it.
Your accounts stay yours
You connect your own accounts, and the connection stays in your company's name. We never ask for your logins.
A hire, freelancers, AI tools or us
Each route trades something away. Here is our read of all four, including the rows where we come up short.
| What it covers | EzSocial |
|---|---|
| Plans the monthly calendar | Yes |
| Writes posts and captions | Yes |
| Makes video (films, ads, hooks) | Yes |
| Designs carousels and stills | Yes |
| Schedules approved Instagram posts | Yes |
| Posts to TikTok and LinkedIn for you | NoWe hand over approved files |
| Works inside your company every day | No |
This is our read of each route, not a measurement. EzSocial takes a No on two rows.
Questions worth asking before a call
Straight answers on approvals, access, platforms, AI and price.
Start with a short request.
Name, company and work email are all we need to start. The rest is optional.
No payment details needed. Nothing starts until you accept a proposal.
What happens next
We reply by email
We read every request and write back to set up a call.
We hold a call
We talk through your product, audience and team, and you ask anything.
You get a written proposal
Scope and price in writing. Nothing starts until you accept it.
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